"A family based in North London seeks an exceptional and experienced tutor to assist their youngest child on his first steps to turning into an British gentleman."
Looking at this listing, you might naturally overlook the phrase "beginning" as just a turn of phrase.
But, it may be the crucial element of this unique job advert, as it aims to recruit a tutor for a one-year-old.
Many of applications have since been sent in since the anonymous family posted their search for the £180,000 per year tutor, who has to be "an exceptional individual".
In recent few weeks, the listing has gained interest across the press, with numerous wondering why?
Forward-Thinking Method
The CEO, chief executive of a global tutoring firm, which is helping the family in their search, said that in spite of early scepticism, he found the concept "visionary", and "innovative".
When he spoke with the family, he noted they recognized the unconventional character of their demand, and how immature their son is.
But, they clarified that they "didn't want to wait any longer" to engage a tutor, as they had held off until their older child was five, and by that stage "cultural bias had already become established".
What precisely does the family mean by "cultural predisposition"?
It's "everything", he answered. "How you eat, the way you speak".
He stated the older sibling had absorbed "really subtle, unspoken signals" from the family, and had adopted their cultural ways. The family informed him they hoped to prevent history to recur with their infant.
The plan: To hire a British tutor, who needs to speak with Received Pronunciation, to guide the baby right from the beginning.
Subtle Influence
"A lot of the education at the beginning here is kind of acquired indirectly," said the CEO.
It's through this subtle influence that the family are hoping the child will acquire the English characteristics they wish to instil.
The consultant noted the tutor had to be someone who attended "prestigious academies – the same kinds of schools as the family plan to send their son to".
"The instructor must be the right kind of person, they'll be doing things they aren't even aware they're doing, just naturally," he added.
Money No Object
The family explained to him the selected educator should ideally also have knowledge of or enthusiasm in horse riding, skiing, creative fields and music so as to influence the child in a wide range of hobbies.
Additionally though, he stated the family desired the tutor to sign up the child on a range of classes so the child would be "pony-riding and picking up an instrument by the time they are approximately three years old".
In the family's perspective, helping their son develop into a "British gentleman" will bring about accomplishment and create opportunities.
"Taking into account the rights and wrongs of that, because it's undoubtedly a social class indicator," he adds.
Yet, notwithstanding all this tutelage in "UK identity", might the child absorb so-called cultural bias from the multicultural family he is raised by in any case?
"Absolutely", answered Adam. "The parents realize this may not work, but they've just taken the attitude of, 'why not attempt it and we should start as early as we can', because the expense of it is irrelevant," he explained.
Overly Optimistic
A number of in the education sector who share these doubts.
Another CEO, head and founder of a tutoring service, who provides personal educators, wrote that "the development of adopting dual cultures, or indeed, discovering oneself, is something that must be experienced personally, not designed."
The expert explained that he had relocated from the Far East to the UK at the age of childhood, and had been brought up experiencing and living two backgrounds. He progressed to be educated at a prestigious UK institution.
"The concept that one individual can function as a embodiment of English culture, a person who can possibly transplant the attributes of a UK sophisticate upon a 12-month-old child, seems to me optimistic and unfeasible," he commented.
"From my perspective, engaging a typically English tutor from infancy will does not automatically produce the goal they hope for.
"I did not have such a tutor, and however I have been lucky enough to experience several of the situations they aspire for their son."
He stated: "The truth is, personal identity should not be dictated from the outside; it must be chosen, and it must be internally driven."
Purchasing UK Culture
Of course, Britishness is something Adam hopes can be instructed – and sold.
"In my view the reality that the international society regards us in this light is something that we should be cherishing|valuing|appreciating
